****** Designed by Bouroullec Brothers ****** All round 360° design – A timeless design. In profile, The Samsung Serif TV forms a clear capital “I” shape. Its slim body broadens at the top to form a flat surface like a small shelf. Versatile by design, The Serif allows you to make the most of your space. A TV designed to fit impeccably into your home and to look beautiful from every angle. By Ronan & Erwan Bouroullec. Ambient Mode – Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one – The Serif gives you a range of choices and settings that transform your TV how you like. Listen to your favourite music through The Serif by simply placing your smartphone over the NFC link to stream music from your phone to the TV via Bluetooth. Detachable Floor Stand Place – The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please. Multiple Voice Assistants | Bixby, Google and Alexa on TV* – Can’t find your remote? For the first time, Bixby, Alexa and Google Assistant are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced hands-free voice control in your connected home. Changing the volume, source, channel and more is as easy as asking.* Split the TV screen so you can watch what’s on TV and what’s on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.